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AMR Innovation Challenge  

Supported by the World Health Organization (WHO), the AMR Innovation Challenge is organized by the Singapore University of Social Sciences (SUSS) to raise awareness of antimicrobial resistance (AMR). 
 

The key objective of this challenge is to spotlight the importance of combating AMR and to promote the development of innovative communication campaigns that can influence Singaporeans to prioritize actions to prevent AMR.
 

Prizes 
(For each category)

Winner: $500
1st Runner Up: $300
2nd Runner Up: $200

 

Shortlisted teams stand to win attractive prizes and have a chance to pitch their ideas to WHO representatives, academic representatives and advocates of AMR on 16 September 2023, from 9 am to 12 pm in SUSS.

 

The winning team's leader/representative will also be invited to the WHO Regional Office for Western Pacific in Manila, Philippines* to share the team's ideas and stories. The winning team will be part of the media team to implement the live campaign.

*Note: Trip will be fully sponsored.

AMR Innovation Challenge
Official Video

WATCH THE VIDEO >

Competition Categories

Category A

Category B

For students between
13 - 16 years old

For students between
17 - 25 years old

Applicants of this category will be tasked to curate creative and effective marketing collaterals to raise awareness of AMR.

Examples of marketing collaterals include:

  • Videos (YouTube/TikTok)

  • Posters 

  • Social Media Posts (with Visuals and Caption)

  • Electronic Direct Mail (EDMs)

Applicants of this category will need to come up with a thorough and creative marketing strategy to raise awareness of AMR amongst the target audience. 

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The marketing strategy should be submitted through a slide deck of up to 10 slides comprising of:

  1. Introduction/Background

  2. Communication idea

  3. Action Plan

  4. Timeline

  5. Expected outcome/impact

Applicants should have:

Image by Alexandr Podvalny

Interest in Public Health

Applicants should have some interest in Public Health and to address the issue of AMR. 

Image by Elias Maurer

Passion for the Creatives

We are looking for innovative individuals who can think outside the box to come up with effective and creative solutions to raise awareness of AMR. 

Image by Jason Goodman

Strong Communication Skills

Effective communication is key to succeed in this challenge. Applicants should have strong communication abilities and be able to relay their ideas clearly and concisely.

Application Details

Join briefing sessions on Zoom:
 

*Students who have missed the briefing sessions may still participate but do kindly email us at kelvintanck@suss.edu.sg or geraldinewoohl@suss.edu.sg for the resources shared during the briefing sessions.

You may also read up more about AMR via the resources tab. 

To Apply:

Interested students can apply through the sign-up form by 8th Sept 2023.
 

Selection Criteria 

  • Demonstrate interest and understanding of AMR 

  • Relevance and creativity of the proposed campaigns

  • Diversity of disciplines represented among selected participants (For Category B)

For submission of your documents, please use the designated form available here.
 

Judging Criteria

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Concept
(40 Points)

  • Is there a clear audience for the solution? 

  • Does the solution address a clear need or problem of AMR?

  • How effective is the solution in addressing the problem statement?

Image by Riccardo Annandale

Innovation & Creativity (30 Points)

  • Does the solution create a new type of category, product or campaign to address AMR awareness?

  • Does the solution meaningfully innovate beyond existing ideas of AMR awareness?

Image by Jisun Han

Context
(20 Points)

Is the solution suitable & effective in the Singapore context?

Image by Glenn Carstens-Peters

Evidence
(10 Points)

Is there sufficient research done to support the solution?

Contact

Guest of Honour

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Mr Tan Kiat How

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development

Host

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Dr Kelvin Tan

Head of Programme (Minor in Applied Ageing Studies) at SUSS

Judging Panel

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Ms Mina Sue Choi

Miss Earth 2022
Communication Studies major at the University of Illinois Urbana-Champaign

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Dr Hsu Li Yang

Vice Dean of Global Health at the NUS Saw Swee Hock School of Public Health

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Ms Sun Jiani

Technical Officer - AMR Coordination at the World health Organization Regional Office for the Western Pacific

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Dr Kelvin Tan

Head of Programme (Minor in Applied Ageing Studies) at SUSS

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Dr Ng Oon Tek

Head of the Antimicrobial Resistance Coordinating Office, National Centre for Infectious Diseases

Image by Sangharsh Lohakare

Terms & Conditions
 

Please read these terms and conditions carefully before submitting any work. By submitting your work, you agree to be bound by the following terms and conditions:
 

  • Originality of Work:

    • By submitting any work, including but not limited to text, images, videos, or other creative materials (hereinafter referred to as "the Work"), you affirm that the Work is entirely original and has not been plagiarized, copied, or reproduced from any other source, and does not infringe on the intellectual property rights of any third party.
       

  • Intellectual Property Rights:

    • You retain all intellectual property rights to the submitted Work. However, by submitting the Work, you grant us a non-exclusive, royalty-free, worldwide, and perpetual license to use, display, reproduce, distribute, and modify the Work for promotional and marketing purposes related to the specific project or campaign.
       

  • Prohibited Content:

    • You must not submit any Work that contains offensive, defamatory, obscene, unlawful, or harmful content, or that violates any applicable laws or regulations. We reserve the right to reject or remove any submitted Work that we deem inappropriate or offensive.
       

  • ​​Confidentiality:

    • We will treat all submitted Work as confidential information. We will not disclose it to any third party without your consent, except as required by law or in connection with the campaign or project for which the Work was submitted.

 

If you do not agree with any of these terms and conditions, please do not submit any work. If you have any questions or concerns regarding these terms and conditions, please contact us at kelvintanck@suss.edu.sg or geraldinewoohl@suss.edu.sg before submitting your work.

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